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Car Buying Guide: Understanding the Basics of Australia’s Automobile Market

In the 21st century, car ownership in Australia has become more of a necessity than a luxury. The Australian Bureau of Statistics reported that Australia recorded more than 95,400 units of new vehicles sales in August 2015. This shows that corporate and retail consumers are buying new cars every other day. It is for this reason that leading automobile marketers in Australia are aggressively seeking to expand their market share. For example, if you were to look at the fundamental parameters of conspicuous automobile marketing initiatives, such as the Mitsubishi car sales, you will realize that most of these companies owe their successes to consumer awareness.

To this end, when seeking to buy a first car or upgrading an existing one, your experience will be dictated by your budget (purchasing power) and brand of the model in question model. Of course, if upgrading an existing car that is in good mechanical condition, you could have an easier ride financially by trading in the car for a new and bigger one. In the Australian automobile industry, customer brand preferences are largely influenced by the most popular brand names on the roads. According to the Federal Chamber of Automotive Industries, Toyota, Holden, Mazda, Hyundai and Ford were the top five automobile manufacturers that dominated the over 1.11 million units of new car sales in 2014. Mitsubishi car sales came in sixth with more than 68, 600 units, and was followed by Nissan, Volkswagen, Subaru and Honda.

The Appropriate Engine Transmission Attributes

The functionality profiles of a good car are usually anchored on the critical aspects of its engine. This could be automatic gear transmission, manual gear transmission, on-road and off-road driving transition, fuel capacity or fuel economy. The good thing is that marketers will always explain to you the intricacies of engine capacities and driving modes, so that you don’t end up buying a fuel guzzler when you were actually looking for a fuel-economy car. For example, the suitability of a Mitsubishi ASX for on-road and off-road driving conditions is never in question. Its engine size, fuel economy and endurance attributes for driving over winding distances would influence your choice of either its two-wheel drive or four-wheel drive variations. In this case, visiting Mitsubishi car sales would be the ideal decision for sourcing valuable advice about that new car displayed at their showroom. Toowong Mitsubishi

Standard Versus Optional Features

Leading automobile manufacturers try their best to integrate unique functionality elements and aesthetic features that guarantee luxurious driving experiences. It is for this reason that other than essential exterior, interior, safety and entertainment features, car manufacturers install extra luxurious functionalities that serve as the differentiating attributes of their brands. Such state-of-the-art functional and aesthetic extras are either packaged as standard or optional. Standard features are usually integrated into the car in its state as the final product for sale while optional features non-integral features that are added by choice at the cost of the car buyer.

For purposes of illustration, let’s take a look at the nexus between standard and optional features of a coveted compact Sports Utility Vehicle such as the New Mitsubishi Lancer. Marketed by Mitsubishi cars Australia has today, this model’s standard features are essentially installations such as safety airbags, air-conditioning, anti-locking brakes, power steering, fog lights, reversing cameras, automatic windows, central locking, keyless entry, child door and window locks, safety belts and radio. Optional features, on the other hand, would be add-on items like child seat holders, roof rails and USB ports. http://www.toowongmitsubishi.com.au